Ecommerce Website Design

Get Your Site Rank Naturally Or Getting Site Black Listed

Posted on

A methodology of strategies, tactics and techniques is needed to increase the number of visitors to the website. This will happen if the website gets high rankings in search engines (SERP), which means the website will be located on the start page list of the search engines. This methodology is called SEO – Search Engine Optimization.

Human behavior has a tendency to see on the first page in the process of searching a website on search engines. And will be reluctant to open websites on the next page. Therefore it is necessary to conditioning from the website to have a high-ranking and make visitors increase.

Search Engine here we use Google as the subject. Because almost all search engine users, in search of a website that sells its needs, always use it. So the SEO methodology used should understand how Google makes an assessment of a website.

Factors that affect in SEO optimization include: age of the site, backlinks, and updates regularly. These factors can only be maximized by maintaining the website in a long time because search engines will only pay attention to sites that apply seo strategies naturally, or other terms that make the content useful for visitors.

Search Engines do work like robots, created search algorithms to do their work. But we can not cheat by doing excessive Seo strategies for instant results. Because search engines always evolve over time. And doing fraudulent things will only make the backfire that eventually our site even got penalty from Google.

Therefore, companies that offer SEO services with a natural methodology, white hat, be the best choice if you need SEO services. Elsenrath SEO is a company that applies this methodology. With a low price but provide a convincing offer that your website will not get blacklisted from Google.

Basically anything if done instantly will result in a success that will not last long.…

Ecommerce Website Design

How Switching to HTTPS Can Increase Your Website’s Ranking

Posted on

In 2014, Google has announced that switching to HTTPS – that is, adding an SSL key certificate to websites – will be given a ranking boost. While they have reiterated that it will only have slight effect on a website’s overall ranking signal (still putting much weight on high-quality content), it was quite obvious that they have started prioritising indexing secure pages over unsecured ones.

Indeed, in an age where hackers, phishers, and doxxers have become increasingly clever when it comes to stealing compromising information, web security has become an imperative. However, it seems that only 0.1% of all websites that exists have made the move to HTTPS.

If you are still hesitating to migrate to HTTPS, or indeed if you are still in the process of creating your website, here are some of the reasons why you must make sure your website is secure through the HTTPS protocol.

Benefits of making the move to HTTPS

Hypertext Transfer Protocol Secure or HTTPS is an Internet communication protocol that protects information that is being exchanged between a website’s server and a user’s computer. This information is protected by a Secure Sockets Layer (SSL) – a technology that creates a 2048-bit key to encrypt the data.

Google has helpfully pointed out three key layers of protection when a website owner’s adapts the HTTPS protocol:

  • Encryption – keeping the date secure from hackers, phishers, and doxxers while a user is browsing a website
  • Data Integrity – data being exchanges will not be tampered with during the exchange
  • Authentication – protects against attacks and ensures that users are truly communication with the website and not with a harmful “middle man”

How the encryption process works

The SSL 2048-bit certificate creates two cryptographic keys called the Public Key and the Private Key.

Public Key – This involves all information that does not need to be confidential like domain name and its expiration date, company name, and so on; and these are then placed in a Certificate Signing Request (CSR). Once you buy an SSL Certificate, your details will have to be verified by a Certification Authority. Once your request has been approved, your web server will generate the Private Key – this is what creates the encrypted connection between the web server and the user’s computer.

The encryption happens when the SSL puts random characters in the date being exchanged between the server and the user. By doing this, the date will remain unreadable until it reaches its intended destination. Only those with the right encryption key will be able to open or read the data. We have to understand that information on the Internet gets divided into packets of information and does not pass through one path, and encrypting these packets of information makes it incomprehensible until it reaches its stop.

Websites that are secure are marked with the words “Secure” in green lettering and a padlock right next to the URL. If the website is not secure, they will be tagged with …

Web Design Inspiration

7 Best Tips to Follow in Content Writing for Marketing Success

Posted on

Content writing for product or service marketing has become a huge part of engaging the consumers by attracting the attention of the right audience online. It means that a lot of the companies are into content writing and it gets challenging to stand out among a plethora of audio, video, images, documents, blogs and much more. To make matter worse or say intensively competitive, every marketer and business owner have found themselves in a competitive stance trying to create enough content, get the desired engagement and find new and exciting ways to innovate. Research shows that about 85% of B2B marketers create more content to increase their business.

The biggest cause for marketing is a high-quality content writing. HQ Content writing plays a major role in the success of marketing and also it works in lead generation for B2B companies. To do brand building and demand generation, marketers rely on content marketing.

Content is as important as the design and aesthetics of your organization’s website because it improves traffic to your website, drives search engine results and finally establishes your organization as an industry leader. Both quantity and the quality of the brand help in to determine the ability to leverage content for quick business results.

Well, here are the best tips to be followed in content writing to garner marketing success.

Write a headline which makes the people drawn towards it.

The headline determines whether the audience will read the rest of your work. If the headlines don’t spark much interest, then you need to kind of stir an emotion where you can make the reader want to learn more about the topic. But still I feel it wouldn’t bring more interest, but still, that can be secondary as some still go through the content even though the heading might not be that attractive. You need to generate compelling headlines with the help of proven techniques and traffic-driving strategies.

Grab eyeballs to the introduction

You just have a matter of 3 to 8 seconds to keep the readers hooked to the content soon after the headline. The first sentence of the content plays a significant role in determining whether the person will read the rest of your content or not. As a result, the introduction should be able to capture the reader’s attention which can lead them smoothly to the first point.

Do your research

Having knowledge of the content is very much required as you are writing to create consumers and excess traffic for the B2B market. According to a veteran from content writing firm Jezweb, the content should include statistics, data, and metrics to establish credibility and support for your claims.

Focus entirely on just a single purpose

Only one key important message should get conveyed before you create content. Identifying that is very difficult. But you must keep it in mind that you always connect your content back to the main point as much as possible. Do not get drawn.

Create a unique voice