Web Design Inspiration

6 Reasons to Choose a Local Web Designer

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These days, you can probably pay someone in a Third World country peanuts to produce a half decent website for you. The trouble is that there are so many reasons why this could turn out to be the worse decision you’ve made all year.

So why should you choose a local web designer? Here are our top SIX reasons that you should:

ONE: Face-to-Face

This is the primary reason for choosing a local web designer. It’s difficult to really discuss your needs in depth when you can’t sit down with the designer for a discussion. If you’re based in Manchester, it makes sense that your web designer’s Manchester based. This way you can keep in constant personal contact and of course, this keeps the company-client relationship healthy and on track.

TWO: Competitive

When you choose a local Manchester web designer, you’re selecting someone that fully comprehends the local market. They will be able to create a web design that not only suits your purposes but also stays competitive against whatever other local firms, companies and organizations are doing. They’ll also have a good idea of how to communicate to your local customers and other potential users.

THREE: Local Testimonials

Of course the overseas designers will be canny enough to have positive testimonials as part of the advertising but they won’t be local to your own area. So if you want to check up on a testimonial and ask someone directly about the service that they received, it’s a lot easier with a local Manchester web design company.

FOUR: No Time Delays

When you’re dealing with a designer somewhere in the Indian Subcontinent, it can be a real pain to ensure that they’re available to speak with you during working hours. If you always have to stay late in the office, or get to work early or work from home each time you need to speak to your web designer – it’s going to be drag.

FIVE: If it All Goes Wrong

When your website design hits a snag, your Manchester web designer will give you a call, invite you in for a chat and find a solution with and for you. When your overseas web designer hits a snag, they wake up you up in the middle of the night, or stop working completely until they can contact you, further delaying the launch of your new website.

If it goes wrong, you want someone accountable that you can speak with immediately. That’s why so many people choose Manchester designers, rather than just getting a cheapo deal.

SIX: From Bad to Worse

We’re not suggesting that every business deal goes sour, but what if you fell out with your web designer based in India? You have no legal recourse unless you choose to go through the Indian courts to sue them. Let’s face it, that’s not going to happen, but you do want the security of knowing that you’re covered by British law – just in case.… READ MORE ...

Custom Website Design

Do I Need a Different Website Design From the UK to the USA?

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The Internet makes it easier than ever before to turn a small company into one that could be considered a multinational corporation; but many business owners are unaware of the differences between companies. While it seems easy to make your products available all over the world, there are some variables that you will have to look into if you wish to accomplish this.

The reason for this is primarily due to the fact that different countries have different terminologies and this can become confusing for customers who visit. For example, if you are marketing your company to both British and American interests, it might be wise to take a few things into consideration when designing your website.

The first thing that you will want to consider is the type of language that is used, as American and British English have their differences. While many of these differences might not even be noticed, it could hurt your sales if even a few potential customers notice that you have used a different form of language. These simple spelling differences can easily be fixed by setting up a different URL for each country.

You can then use a word processor to edit the spelling of each website, so that you will not have to write new articles. A little bit of geographical marketing can go a long way because the reader will feel as though it is a local company; and despite the global spread of the Internet, many consumers are still looking to source their products and services locally. People are more likely to spend money within their own country, so it is important to make these small changes if you want to keep everyone happy.

Another aspect that you might want to consider is the type of content that readers from each country enjoy reading. The more engaging your content is, the better chance you will have of making a sale. Therefore, it might be a good idea to spend a little bit of extra money and have specific articles written for the people in each country. This is easy to do and will not call for you to spend much money, but it could end up being the difference between making a sale and not making a sale. If it leads to even one sale in each country, you will have made your money back, making it worth the upfront investment.

Basically, you do not need a completely different website design for both the UK and the USA, but you do need to make some small changes so that people in each country know that their business is important to you. These issues might not be as important for smaller countries, but the UK and the USA are two countries with very proud heritages and they are used to people wanting their business. By simply writing some articles that apply to people in each country, you can show that you are aware of each country’s individuality, which will … READ MORE ...