Web Design Inspiration

Web Design – Is Your Content Relevant?

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Anybody remotely familiar with the concept of search engine optimisation will have heard of terms such as “keyword density” – the method by which you calculate the effectiveness of copy in your web design in order to help give you a boost in search engine rankings based on how many times your text contains a certain word or phrase.

Many SEO practitioners still to this day will maintain that this is one of the ways in which your site can get an SEO boost. Well, they’re wrong. If, for example, you run a web design company and you decide that using the phrase “web design” 20 times inside your opening paragraph is the way to go then you’re going to fail on two counts: the search engine crawlers won’t take the blindest bit of notice and visitors to your site are going to be turned off by the masses of incoherent copy on your site. Even those who know nothing of SEO will probably take a guess that your keyword-stuffed content is all part of some marketing scam.

The key to making a good website is good content. When someone performs a search for washing machine repairs in your area – and if you’ve properly optimised your site with clear, relevant content so you appear on the first page of results – they don’t want to be hit in the face with reams of text that simply repeats keywords over and over. By all means state that repairing washing machines is what you do. Put it prominently in the page title, place it in a heading and put it in your paragraph; but don’t go mad. Your content should read like any other feature you would find on the web or in a newspaper or magazine, not like some crazed robot has malfunctioned and begun inserting random terms in your text.

Applying this simple rule will have two knock-on benefits: first of all you’re going to have a web page that the search engines’ crawlers can see is relevant to a particular search term. Secondly, and most importantly, you’re going to have a page that is a pleasure to read. Your website should be designed with potential visitors in mind – human visitors that like to read good copy, form thoughts and opinions and then make rational decisions based on what they have read. Having a web page that keeps any optimisation techniques whirring away quietly in the background while the main body of text talks about what a human wants to read is well on the way to being a success in terms of optimisation and readability.… READ MORE ...

Website Builder Software

Questions You Would Be Crazy Not to Ask Your Website Designer

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If you are a business looking to go online and put your first business website in place then there are a wide range of prices and options out there and to be honest it is very confusing and there is a wide range of prices often for the same thing. However here are some questions that you should ask when you do contact a website design company to understand the basis of the costing.

Does the Price Include Hosting and Domain Name Registration

Make sure that there are no hidden costs for domain registration and for hosting. If the cost includes domain name registration ask that this price be for a 5 year registration and not for a one year one so you wont be hit with a renewal fee the following year. Also ask how much the exact hosting fee and where it will be hosted. Many companies inflate this cost to make extra margin.

Will I Be Able to Edit the Site Myself

Being able to edit the page content yourself is really useful if your marketing message changes regularly. If the answer is No then ask how quickly they can implement edits and if here is an additional charge for these edits once the site is signed off (usually there is). Try and negotiate a flat monthly fee if you do plan to submit a lot of edits. Ideally your sire would have a content management system (CMS) that would allow you to do this yourself.

Yearly Support Fee

Male sure that you understand if there is a yearly support fee and what this entails. I usually give first 12 months for free and then charge a small fee for future years. Many other companies differ on their approach.

Payment Terms

Find out if there is a deposit and what he payment and contract terms are for the site. Most businesses will expect a 20-40% deposit in advance.… READ MORE ...