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Top WordPress Plugins to Boost your Marketing efforts

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Top WordPress Plugins to Boost your Marketing efforts

As technology brought down the geographical barriers and helped people from around the world connect with each other, it also opened the floodgates for global businesses. Marketing has the potential of making or breaking a business. In today’s time, business owners need digital marketing plans to run, enhance, and sustain their business.

Digital marketers utilize every available avenue and leave no stone unturned. Hence, an effective marketing plan includes SEO, email marketing, advertising on social media platforms, etc. For people preferring to plan and implement their marketing efforts themselves, there are thousands of different tools available online. For WordPress site owners, these are available in the form of plugins – hundreds of them. In this article, I will highlight some top WordPress plugins to boost your marketing efforts.

Jetpack

Top WordPress Plugins to Boost your Marketing efforts-2

Jetpack is a toolkit by Automattic for WordPress websites. It includes many designs, security, and marketing services including analysis, SEO tools, advertising program, etc. It is a great addition to your arsenal of tools for marketing the website. You can install and use the basic features for free or opt for one of the three paid plans based on your requirement.

Google XML Sitemaps Generator for WordPress

Google XML Sitemaps Generator for WordPress

 

Google XML Sitemaps Generator for WordPress creates a sitemap of your website compliant with the format of sitemap supported by search engines like Google, Yahoo, Ask, and Bing. The sitemap enables the crawlers of these search engines to view your site’s structure and retrieve information efficiently. It also notifies the search engines about new posts created by you. This is a free plugin.

Optin Monster

Optin Monster

With Optin Monster, you can create great-looking pop-up forms to capture user information like their names, email addresses, etc. The plugin allows you to personalize the forms so that you display only relevant information to a particular user. The best part is that you don’t need to know how to code – it has a drag-and-drop function. You can use the information collected to build your email list.

Yoast SEO

Yoast SEO

 

The most popular plugin for search engine optimization, Yoast SEO helps you optimize your site’s set-up and content leading to better search engine rankings. Right from readability and keyword optimization to setting canonical URLs and keeping the technical configuration of your site in order, Yoast SEO certainly packs a lot of features.

It is available in free and premium versions.

Broken Link Checker

Broken Link Checker

Imagine if a user is going through an interesting article written by you on your website along with a link for further information on the subject. He clicks the link but it gives him a ‘Page Not Found’ error. Usually, such users leave the website quickly.

Broken Link Checker monitors content on your site and highlights any broken links or missing images and redirects. You can edit these links directly from the plugin page without having to manually update each post. This is a free tool.

Summing Up

It is said that if you give people the right kind of tools, … READ MORE ...

Web Design Inspiration

5 books that all design students must read by Saad Raja

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Every noob in the design industry faces numerous challenges in the beginning. Some take a lot of time to reach the expert level while others resort to the help of books and materials available, to smarten up their intellect. The five books mentioned in this article by saad raja will add a tinge of practicality and context-specific material to your knowledge.5 books that all design students must read by Saad Raja

1. How to be a graphic designer, without losing your soul

As indicated in the title, this book aims to bring you exactly to the point by feeding you pertinent information, at the right time. The entire idea of the book is to save your energy, money and to prevent you from falling into risky projects.

Shaughnessy designed this book specifically for those individuals who are interested in something that provides them an experience of a lifetime rather than temporary knowledge. The revised edition published in 2010 includes topics such as global trends, the process of creativity, the ethical issues and the increase in digital culture.

2. A smile in the mind

This book that was published back in 1996 gained popularity after 20 years of publishing and is particularly for those individuals who are driven by ideas and stimulated through greater visions of the design world. Engaging the audience in its wide range of examples that highlight inspirational and successful projects, this book has served to strengthen and polish the skills of innumerable individuals.

3. Branding in five-and-a-half-steps

Gaining a prominent place amongst the critics, Johnson Bank’s creative process caught the attention of public and media. To shed light on this process and the steps adopted by Banks, Michael Johnson, a creative director brings forth the important steps that should be observed while creating the perfect brand strategy.

4. How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

The author of this book Michael Bierut used a demonstration of 35 different projects to emphasize on the diverse roles of graphic design in the modernized world of today. The book provides a detailed insight into creativity by displaying rejected drafts and finished projects to make a comparison and give a review of the way the author has succeeded in the design world.

5. Graphic Design Rants and Raves

This book is a collection of essays by a renowned author, lecturer and artist Steven which will arouse your thoughts and sharpen your critical thinking allowing you to evaluate the altering role that design plays in today’s world. This book comprising of more than forty essays will cover everything you need to know about design, its art as well as its culture.… READ MORE ...

Website Development

How to get more followers on twitter?

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How to get more followers on twitter?

Twitter’s follower’s count is what a lot of brands like to show off. Having a substantial amount of followers is a huge deal. A large follower count not just means expanding your industry, but proves that your customers, audience and leads are looking forward to your content.

According to a very reliable social media measurement, most marketers promote their product/industry via Twitter. Twitter is considered to be a go-to network when it comes to engaging customers. It is not only simple to use but, it is the easiest way to grow.

Here is a quick guide for you to get tons of followers on Twitter:

Tweet at the perfect time

Posting your tweets at the time when your audience is asleep will be of no help. The best time to post on social media to engage customers is on the weekdays in the early and late afternoons. Stressing yourself to gain Twitter followers will get you nowhere. Setting a proper time zone for your tweet posting schedule can get you followers.

Use Your Hashtags.

Adding hashtags will cause search, and search will cause audience. Tweets with hashtags get 12% more attention as compared to those who don’t contain hashtags. Adding hashtags doesn’t take much of your time, in fact, it only takes seconds.

Tweet more whenever you’re confused

Twitter is obviously different from Instagram and Facebook. The maximum amount of tweets to post in one day is between three and seven. Although, some companies post 15 to 20 times a day, to achieve more audience in the competitive Twitter world. Your growth is not the only surprise in this but, your content also improves. It is important to keep your Twitter feed updated and fresh because your followers will know that you are worth following and active as well.

Keep it visual

You all know that visuals speak louder than words. Creating visual tweets means more likes, retweets and shares. You will notice that tweets that don’t have visuals don’t get much attention as compared to those with an image. Brands keep their posts interesting and engaging by adding images to these tweets with texts. This attracts new followers as it gives encouragement to people to look at your post.

Another good visual technique is not just adding a simple image but memes and GIFs do wonders for getting more followers. Adding GIFs and images of memes with posts has become something very common and everybody is doing it even if they aren’t a brand or famous person. Moreover, you can’t beat a good infographic shared on twitter. When you have compelling information to share with the world, people react to it immediately if they find it useful or interesting. Last thing that never disappoints is the use of videos in a tweet. Video content marketing’s  share six times greater than any other marketing strategy on Twitter.

Become the pro of retweeting, tagging and replying

So you have got more followers on Twitter but what are they getting against it? … READ MORE ...

Ecommerce Website Design

The Most Effective Method to Create a Web Design Style Guide

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Making websites is getting increasingly mind boggling and is typically not a one individual employment. Ensure that design is steady and upgraded to meet business destinations and make pleasant encounters for clients.

The most effective method to Create a Web Design Style Guide

One of the approaches to guarantee that group is in agreement when designing separate parts of the website or sparing designs from engineers is to make design documentation or a web design style control.

It is gainful to have a style manage keeping in mind the end goal to make a durable ordeal among various pages. Likewise it guarantees that future improvement or outsider generation will take after brand rules and will be seen as a feature of the general brand.

Luke Clump has contacted the surface of utilizing style directs as your initial phase in web design a year ago and I might want to investigate how to make a usable web design style control for your undertakings.

What is a Style Guide ?

A style control is an accumulation of pre-designed components, illustrations and tenets designers or engineers should take after to guarantee that different website pieces will be steady and will make a strong involvement with the end.

For what reason Is It Important ?

It is critical when different designers are taking a shot at a major website or web application to guarantee that they don’t translate excessively and don’t modify or alter styles in view of individual inclination. Being developed, having characterized components of the website makes it simple for engineers to reuse these components. In addition, it can make it less demanding on the grounds that they will get what components they need to code and will see precisely how they have to look from the begin. Keeping in mind the end goal to make engineers lives simpler, it is the designer’s obligation to incorporate every single conceivable cooperation, for example, drift, and snap visit and different states for catches, titles, joins, and so on.

Web Design Style Guide

  • Concentrate the Brand

To start with, you have to think about the brand so you comprehend what it remains for. Become more acquainted with the story behind the brand, watch the group and make sense of the vision, mission and estimations of the organization. It is imperative to dive further into the brand so the style control you create will outwardly and sincerely speak to the association.

In case you’re a designer who can’t code, basically open Photoshop and give your record a title and a short portrayal of what the archive is and what it is really going after.

In the event that you can code, it is smarter to make a html record with pre-coded resources so they can be effortlessly reused.

  • Characterize Typography

As indicated by Oliver Reichenstein, typography is 95 percent of web design.

You should get typography right since it is a standout amongst the most imperative specialized apparatuses amongst guests and your website.

Set chain of importance and distinguish it. There are feature composes: h1, h2, h3, … READ MORE ...

Website Design

How to increase user time through UX by Saad Raja

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With technological advancements and the development of e-commerce, the success of a business greatly relies on its website. Unless the website offers a great user experience to all users, it is impossible to keep your users on your site which leads to better conversion rates.

Since every designer is looking for ways to increase user retention by means of their designs, the demand for how to do so has intensified. I am Saad Raja, an experienced UI/UX designer who has developed a list of potential solutions to this complex problem. Here is how you can make your users stay on your site longer.

1) Improve your website design by keeping it simple

Convincing users to stay isn’t easy, so you should make sure your website doesn’t look too sophisticated. They stay for only a few seconds and if your important content is not on top, they might leave. Keep your website’s design simple and clean, and do not put up too much content.

2) Pop-ups

You’re lying if you say you like pop-ups on websites. We’re not your parents but we are absolutely sure about this! Pop-ups are annoying and aggressive, so they should be controlled. If you own a business or something, they might be beneficial for you but you do not want to scare the users off by throwing ads on their face.

3) Interesting videos for a better experience

YouTube is one of the most-visited websites in the world. This is because of great user experience and service. Users love to watch videos on websites, so you should consider putting up some if you want the user to stay. They are a better and more effective way to engage with users.

4) Improve the readability

Yes, this is as easy as it sounds. If users can’t easily read the content of your website, they might leave in the first 10 seconds of the visit, or even before that. The font size should be easy enough to read and your paragraphs should not be too long. Try using bullet points, headings etc.

5) Turn off the auto-play option for videos

I know we just told you about videos before but trust me, this is a more important issue. Your visitors will hate it if they open your website and a video suddenly starts to play while the volume of your laptop is really high.  Users might leave immediately because of this, so do remember to turn it off.

6) HD images

Images are a great way to engage and you should make sure that your website has some high-quality pictures for making it look attractive.

7) Keep it consistent

Consistency will build up consumer trust which is essential if you wish to retain your customers.

You can find more helpful articles from him at his own blog: http://saadraja.co/blog

Sources-

https://optinmonster.com/11-hacks-to-keep-visitors-on-your-pages-longer/

https://blog.loginradius.com/2015/04/user-interaction/

https://www.userlytics.com/blog/ux-customer-retention

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