Website Development

Designing Websites With SEO And Conversions In Mind

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Whatever you want your customers to do – buy your product, engage your services, make a donation to your charity – a well-designed website can help you achieve it. Conversion is the process of taking a visitor to your website through a process just like these.

Good SEO, on the other hand, can help at the beginning of the conversion process by attracting visitors to your site, and ensuring that they get relevant content once they’ve arrived. So how do you make your website conversion and SEO-friendly? Here are a few simple tips to get you started.

Keep your design simple

It’s tempting to design a website that ‘pops’, ‘whizzes’ and generally looks snazzy. Which is all very well. But before you reach for the nearest Flash developer, remember that ultimately, your visitors are looking for content, not design.

Visitors to your website are more likely to convert if they can find what their looking for easily. So keep it simple, uncluttered and easy to read. Sites that rely on heavy imagery, Flash or large amounts of JavaScript load slowly, so there’s a risk your visitors will get impatient and leave.

For SEO purposes too, a simple HTML website will generally run rings around its flashier counterparts.

Create a clear user journey

Customers hate obtaining to dig for the info they will need. If they cannot find what they are searching for within a couple of seconds, it’s unlikely they will stick around to trawl by way of paragraphs of text until they find it.

A solid internet site structure (or Facts Architecture) will make your internet site straightforward to use. Split your content into clear sections, and use every section landing page as an index or teaser to additional particular content inside the pages inside the section.

Your homepage need to offer the broad focus for your organization and act as a portal to additional content, so resist the temptation to fill it with text. No one will study it.

Use keywords

Search engines look for keywords in your website’s headings, links, image text and metadata.

By keeping your website full of relevant information and signposting it clearly, you stand a better chance of attracting visitors and driving successful conversions once they get there.

Spend some time researching keywords for your business, and get some inspiration from competitors’ websites. Take notice of the words that come up again and again and try putting a few of these into a search engine to see what you get. For each keyword that describes your business, think of two synonyms.

Use calls to action (CTAs)

What’s the main thing you want your site’s visitors to do? A clear call to action is hard to resist, so make sure these are well signposted and easy to find. They should be above the page fold where possible, and a mix of text links and buttons or other graphics.

Never, ever, use “click here”. CTAs work best when they’re descriptive and action oriented … READ MORE ...

Web Design Inspiration

Designers Graphics – How to Get Cool Graphics For Your Next Design Project

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Designer’s graphics  resources can be found just about anywhere, but having the right graphic design resources is crucial to any design project. I will amicably explain why the process is so important to a graphic designer and how to find the “A” list of Designers graphics  resources.I will first go over the importance of having good Designers graphics and resources. The importance of having the right resources is usability for starters. You really want your project to convey the message it’s trying to send. Having the right Designers graphics and resources this can be accomplished.

The second reason you might want to consider, is making sure that you are armed with an arsenal of good graphic design resources. This step is necessary to ensurethat none of the materials you areusing impose or violate copy right laws that infringe upon another designers art work or images.

You must avoid this mistake at all cost, if you are caught you could be fined thousands of dollars or even spend some time in jail. So make sure all of your Designers graphics and resources are royalty free, or you have paid for or received exclusive permission to use said graphics or materials. You will also want to make sure; you use the resources per “the owner’s inclusion rules”. By not following the artwork owner’s specific rules you could still be violating copyright laws.

Now that you have gotten the gist of the basics, you’ll want to start searching for some good Designers graphics. Like most designers that are strapped for cash you will find, the freebie sites more appealing. I recommend SXU you can get royalty free stock photos, that you can use in your next design project here “Stock.xchng”.

Another favorite of mine is deviant art, this site allows any designer to create their own page and upload their own resources. I love the fact that you can share and converse with other fellow designers and also pick up some useful resources as well. There are a lot of great design resources out there on the web, so do some searching and follow my guidelines and you’ll be on your way to creating great graphic designs. … READ MORE ...

Web Design Inspiration

Web Design – Is Your Content Relevant?

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Anybody remotely familiar with the concept of search engine optimisation will have heard of terms such as “keyword density” – the method by which you calculate the effectiveness of copy in your web design in order to help give you a boost in search engine rankings based on how many times your text contains a certain word or phrase.

Many SEO practitioners still to this day will maintain that this is one of the ways in which your site can get an SEO boost. Well, they’re wrong. If, for example, you run a web design company and you decide that using the phrase “web design” 20 times inside your opening paragraph is the way to go then you’re going to fail on two counts: the search engine crawlers won’t take the blindest bit of notice and visitors to your site are going to be turned off by the masses of incoherent copy on your site. Even those who know nothing of SEO will probably take a guess that your keyword-stuffed content is all part of some marketing scam.

The key to making a good website is good content. When someone performs a search for washing machine repairs in your area – and if you’ve properly optimised your site with clear, relevant content so you appear on the first page of results – they don’t want to be hit in the face with reams of text that simply repeats keywords over and over. By all means state that repairing washing machines is what you do. Put it prominently in the page title, place it in a heading and put it in your paragraph; but don’t go mad. Your content should read like any other feature you would find on the web or in a newspaper or magazine, not like some crazed robot has malfunctioned and begun inserting random terms in your text.

Applying this simple rule will have two knock-on benefits: first of all you’re going to have a web page that the search engines’ crawlers can see is relevant to a particular search term. Secondly, and most importantly, you’re going to have a page that is a pleasure to read. Your website should be designed with potential visitors in mind – human visitors that like to read good copy, form thoughts and opinions and then make rational decisions based on what they have read. Having a web page that keeps any optimisation techniques whirring away quietly in the background while the main body of text talks about what a human wants to read is well on the way to being a success in terms of optimisation and readability.… READ MORE ...

Responsive Website

Creating A Service Website

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If you are looking to have a successful business and want to help it grow and increase the customer base you need to look into creating a website. This is an ideal choice if you are selling merchandise, as the task will be a rather easy one. However, if you are offering services you may find it harder to create a website that fully explains, describes, and depicts what you offer.

With the proper web design you can bring visitors to your website and ensure that they understand and further review what you have to offer, in turn taking advantage of your services. The process of creating such a website is a bit different as you do not have pages of merchandise to sell or ways of truly depicting what you do, especially if it is primarily custom-made.

Images are an essential part to having a good website. When offering services this may be a bit difficult as you do not have merchandise to offer. One way to achieve this is to always have a camera on you when working, this way you can find appropriate moments to take pictures. Also, it is a great way to depict the process of the work you do, start off with the initial phase and go through each individually with images and descriptions. This way the visitors to your website can better understand what you do and get a visual aid.

Another way to show visitors that you are the right choice for them is to speak with previous customers and ask for references. If you do not have images of the work you have done for them, take some pictures, then write a description of what you have done, and ask them to write a review that will be posted on your website. This can accompany the description and the images, ensuring that the visitors see and understand what is being done and that the customer was satisfied with your work.

The content of the website in this situation is going to be in of highest importance. This is essential because you want to ensure that what you do is explained in full. Don’t omit any extra information and ensure that you write full descriptions and if you use technical terms, put a description of each in the website. This is very important when it comes to a more specific type of service that people do not require every day and may not have an understanding of the process or the technical terms. Explain everything in a way that you would explain to a child, the visitor will be thankful, and will show it through choosing you instead. It shows that you have nothing to hide and offer information and assistance to help your customers better understand what you do.

The web design is what will essentially bring the visitors to the website, and you want to ensure that they in turn become your customers. Keep the design simple and … READ MORE ...

Website Design

Do You Need Website Design?

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Almost everyone uses the Internet at some point during their day. Since websites are such great ways to promote yourself or the products and services of companies, web designers are in high demand. Learning to design websites is a great way to secure a well paying job. Alternatively, if you need a website done fast, finding a great web designer is the best thing you can do for yourself. If you are interested in web design this article may have some useful information for you.

If you are interested in learning web design, there are many routes you can take to learn the necessary skills. For instance, some people teach themselves by purchasing books and the necessary software. They then learn what they need to know in order to make a specific website that they have in mind.

Many people prefer to be taught web design. They either attend classes at a local school or they hire a tutor. This can provide you with a structured way of learning and will force you to conform to specific deadlines for achieving your educational goals.

While you are learning web design, you can expect to become fluent in several web programming languages. For instance, you will need to learn HTML, CSS, and JavaScript. You may even decide to learn Flash to further your skills.

You may not have the time to learn how to design a website or you may not be interested in acquiring the necessary skills. If this is the case and you are in need of a website, you can hire someone to create it for you.

To find a suitable web designer, you can conduct a search online. Many web designers have their own sites which showcase their work and allow you to contact them.

There are also sites where freelancers post their resumes and portfolios for the public to view. All you need to do is either post your project on such a site or browse through the different profiles until you find the right person to make your site.

Before you decide to hire someone for your project, you should have a meeting with them over the phone or in person. Try to find out what their level of experience is, who they have worked for in the past, and make sure you take a good look at the work they have done. Also, make sure that the person you hire has a good understanding of what you are after.… READ MORE ...