Do I Need a Different Website Design From the UK to the USA?
The Internet makes it easier than ever before to turn a small company into one that could be considered a multinational corporation; but many business owners are unaware of the differences between companies. While it seems easy to make your products available all over the world, there are some variables that you will have to look into if you wish to accomplish this.
The reason for this is primarily due to the fact that different countries have different terminologies and this can become confusing for customers who visit. For example, if you are marketing your company to both British and American interests, it might be wise to take a few things into consideration when designing your website.
The first thing that you will want to consider is the type of language that is used, as American and British English have their differences. While many of these differences might not even be noticed, it could hurt your sales if even a few potential customers notice that you have used a different form of language. These simple spelling differences can easily be fixed by setting up a different URL for each country.
You can then use a word processor to edit the spelling of each website, so that you will not have to write new articles. A little bit of geographical marketing can go a long way because the reader will feel as though it is a local company; and despite the global spread of the Internet, many consumers are …
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