Uncategorized

Top WordPress Plugins to Boost your Marketing efforts

Posted on

Top WordPress Plugins to Boost your Marketing efforts

As technology brought down the geographical barriers and helped people from around the world connect with each other, it also opened the floodgates for global businesses. Marketing has the potential of making or breaking a business. In today’s time, business owners need digital marketing plans to run, enhance, and sustain their business.

Digital marketers utilize every available avenue and leave no stone unturned. Hence, an effective marketing plan includes SEO, email marketing, advertising on social media platforms, etc. For people preferring to plan and implement their marketing efforts themselves, there are thousands of different tools available online. For WordPress site owners, these are available in the form of plugins – hundreds of them. In this article, I will highlight some top WordPress plugins to boost your marketing efforts.

Jetpack

Top WordPress Plugins to Boost your Marketing efforts-2

Jetpack is a toolkit by Automattic for WordPress websites. It includes many designs, security, and marketing services including analysis, SEO tools, advertising program, etc. It is a great addition to your arsenal of tools for marketing the website. You can install and use the basic features for free or opt for one of the three paid plans based on your requirement.

Google XML Sitemaps Generator for WordPress

Google XML Sitemaps Generator for WordPress

 

Google XML Sitemaps Generator for WordPress creates a sitemap of your website compliant with the format of sitemap supported by search engines like Google, Yahoo, Ask, and Bing. The sitemap enables the crawlers of these search engines to view your site’s structure and retrieve information efficiently. It also notifies the search engines about new posts created by you. This is a free plugin.

Optin Monster

Optin Monster

With Optin Monster, you can create great-looking pop-up forms to capture user information like their names, email addresses, etc. The plugin allows you to personalize the forms so that you display only relevant information to a particular user. The best part is that you don’t need to know how to code – it has a drag-and-drop function. You can use the information collected to build your email list.

Yoast SEO

Yoast SEO

 

The most popular plugin for search engine optimization, Yoast SEO helps you optimize your site’s set-up and content leading to better search engine rankings. Right from readability and keyword optimization to setting canonical URLs and keeping the technical configuration of your site in order, Yoast SEO certainly packs a lot of features.

It is available in free and premium versions.

Broken Link Checker

Broken Link Checker

Imagine if a user is going through an interesting article written by you on your website along with a link for further information on the subject. He clicks the link but it gives him a ‘Page Not Found’ error. Usually, such users leave the website quickly.

Broken Link Checker monitors content on your site and highlights any broken links or missing images and redirects. You can edit these links directly from the plugin page without having to manually update each post. This is a free tool.

Summing Up

It is said that if you give people the right kind of tools, … READ MORE ...

Website Development Software

Web Development – Reasons for Using a Content Management System (CMS)

Posted on

Choose PHP Technology to Develop Dynamic Web Applications

A Morgan Stanley survey says by 2014, lots more people will access the net using smartphones and tablets than laptops and PCs. This is a credible prediction for me personally. Just take a look around and you will probably see every second person having an iPad, iPhone, Android phones, and Android tablet. Every day a whopping 3 million new Android devices get activated!

– The need to make changes to a website is a constant for webmasters

– For one, you’ll be able to drastically increase your site’s conversion with just a few tweaks in your site

– Conversion comes about when a visitor completes an action that you want them to take

– It could be in the form of getting a product, becoming a member of your newsletter, clicking through to sign an online petition, or donate to a result in are supporting

What to Look For in a very Web Design Company

The outsource website design industry has flourished with nearly all development company including designing services inside their portfolio. The overall package of solutions has ensured that organizations need not go somewhere else for services and acquire an inclusive package here itself. Not only does the package include development of the web site and also creative designs that can increase its attraction quotient making it look very visually compelling. The designs assist in drawing traffic towards the site and play a great role in converting customers into permanent allies. The designs are hired by many blue chip companies across the world and possess developed a statement that companies in India have zero dearth of talent and also facilities to cater to any professional IT related needs. The services get deployed very systematically and are organized and tested ahead of when deployment. The end technique is said to be highly perfect that gets incorporated which is built to go live on the internet. – Apart from the cost-effective factor, outsourcing can also help you save when it comes to time and money

– If you need some specific web development services your in-house staff is unfit to be delivering,you can just outsource the task and wait to obtain the finished product

– Consider simply how much it will cost you to practice your in-house staff to find the job done

– Not only do you have to pay the trainer a hefty sum but even lose precious productive hours whenever your staff would get trained for your impending job

Therefore, whenever you outsource .NET services to an offshore company, you will not must evaluate capabilities of developers as every developer practical knowledge and expertise to operate specifically to satisfy the clients’ requirements. However, you can still uncover by experiencing their previous work which will not only offer you a perception regarding their skills but additionally relating to professionalism. If they are capable to satisfy their commitments using the previous clients, they’ll surely manage to provide you answers to match … READ MORE ...

Website Development

Disastrous Tactics to Increase Web Traffic

Posted on

Web Development – Reasons for Using a Content Management System (CMS)

In today’s business world Visual appearance is everything. It either makes to reach to peak or destroys your organization completely from self respect of clients. It’s the appearance that’s assessed to gauge a person or company’s reliability and trustworthiness. If there is certainly any distrust or if there’s any issue with appearance, then your judge becomes wary. He then either evades the face or company or examines additional to comprehend if his imminent is proper or wrong. In today’s business world, without professionalism, you can in no way anticipate your small business to flourish also to look professional you need to create your appearance neat & tidy.

– The “pages” on the site are called articles, the primary content per page

– One of the first issues you always might like to do when designing a new page on the Joomla website is create a brand new article

– Content Management Systems work by controlling how your site handles information, so it’s natural this needs to be your first step

Why You Should Avoid Freelance Web Development and Avail Services From Web Development Company

Now, each day new handheld tools are getting launched. Each of these devices has its own display area. Display area are vastly different from 2.8 inches to 10.09 inches which suggests.01″ can make a difference now. It is impossible to create your web site keeping every possible display in your mind while there is no real standard to the smartphone and tablet section. What can perform? We can design the web page to respond to the display size so same site can serve the purpose for different devices. – Nowadays the vast majority of Websites are what is known as Dynamic

– This is where the info on pages is obviously changeable, according to exactly what the user is looking for

– This has changed the way that websites are now constructed

– Where previously all of the content on the page was written for the actual page, it’s not at all so any more

– Most of the information is now stored in databases, ‘behind’ the actual web pages

– When a user clicks some control or link to display good info, this then sends a command towards the database to fetch the mandatory information, and display it

Regulatory Issues: Financial and health service organizations use a major risk in outsourcing their services. The supplier has access to information regarding their clients which they can handover to third parties enthusiastic about it. The organization will incur heavy financial loss and also end up in trouble under regulatory laws. Various US laws position the liability of which events solely on the American companies. Organizations can just make sure actually partnering with the reliable development partner with n established record. It would be far better if such critical effort is done in-house or sensitive information is not provided for the vendor.… READ MORE ...

Web Design Inspiration

How to Achieve an Effective Web Design

Posted on

Poor Website Navigation is the Number One Complaint From Users

The world of e-commerce may be the fastest growing retail environment today and also this shows no manifestation of slowing. More and more companies are realising some great benefits of conducting their online businesses. Whilst trading with a global scale over the internet brings previously unheard-of opportunities for only start-up companies, this may also mean so much competition. If you are starting your own e-commerce business it is essential you will get your website right, since this represents the general public face of your company. Here are some circumstances to keep in mind when your website will be constructed:

– Relevant experience with the business may be the first important aspect you have to consider

– For instance, if the business site is dependant on fashion, you’d probably prosper in choosing a firm that has specific fashion-related design of their portfolio

– To make sure that the business is serious about the organization, an elegant contract can be a sign that it must be in a position to deliver to you as promised

Poor Website Navigation may be the Number One Complaint From Users

It was quite difficult for anybody to master seventy one so generally good writer would have a poorly designed website that could turn away punters or possibly a flashy site could have terrible content with out would come back to read the site again. On the odd chance that somebody got both right, they’d often market and advertise your website badly that no one will come in the first place. – The second choice is a more worthwhile investment which is to get a customised, professional website design

– This will give you the ability to maintain customers current with new developments, as well as you can keep them engaged and coming back to see what additions and alterations you get for your site in addition to to your company

Now after understanding each of the factors associated with Google PageRank we can easily state that there are several ways through which it’s possible to improve his web Pages PR. But none in the previously listed factors guarantee you the # 1 spot because we’ve got already declared there is absolutely no individual who knows the actual method which Google uses to discover a PageRank. These factors are simply research based and surely beneficial to help the PageRank.… READ MORE ...

Web Design Inspiration

5 books that all design students must read by Saad Raja

Posted on

Every noob in the design industry faces numerous challenges in the beginning. Some take a lot of time to reach the expert level while others resort to the help of books and materials available, to smarten up their intellect. The five books mentioned in this article by saad raja will add a tinge of practicality and context-specific material to your knowledge.5 books that all design students must read by Saad Raja

1. How to be a graphic designer, without losing your soul

As indicated in the title, this book aims to bring you exactly to the point by feeding you pertinent information, at the right time. The entire idea of the book is to save your energy, money and to prevent you from falling into risky projects.

Shaughnessy designed this book specifically for those individuals who are interested in something that provides them an experience of a lifetime rather than temporary knowledge. The revised edition published in 2010 includes topics such as global trends, the process of creativity, the ethical issues and the increase in digital culture.

2. A smile in the mind

This book that was published back in 1996 gained popularity after 20 years of publishing and is particularly for those individuals who are driven by ideas and stimulated through greater visions of the design world. Engaging the audience in its wide range of examples that highlight inspirational and successful projects, this book has served to strengthen and polish the skills of innumerable individuals.

3. Branding in five-and-a-half-steps

Gaining a prominent place amongst the critics, Johnson Bank’s creative process caught the attention of public and media. To shed light on this process and the steps adopted by Banks, Michael Johnson, a creative director brings forth the important steps that should be observed while creating the perfect brand strategy.

4. How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

The author of this book Michael Bierut used a demonstration of 35 different projects to emphasize on the diverse roles of graphic design in the modernized world of today. The book provides a detailed insight into creativity by displaying rejected drafts and finished projects to make a comparison and give a review of the way the author has succeeded in the design world.

5. Graphic Design Rants and Raves

This book is a collection of essays by a renowned author, lecturer and artist Steven which will arouse your thoughts and sharpen your critical thinking allowing you to evaluate the altering role that design plays in today’s world. This book comprising of more than forty essays will cover everything you need to know about design, its art as well as its culture.… READ MORE ...