What is Web 2.0 and is it Important For Your Web Business?

What is Web 2.0 and is it Important For Your Web Business?

Do you ever feel you’ve missed something but it’s too embarrassing to own up and admit you don’t know what it means? Me too. And a prime example is the phrase “Web 2.0”. I know it’s been around for a while, but I’m not even sure I could give a coherent answer if I was asked about “Web 1.0”!

Well, understanding Web 2.0 is really important for internet marketers, so if you are setting out building your online business, this informative article will explain everything you need to know about Web 2.0.

First – some kind of definition. Basically, Web 2.0 is a move away from, and beyond, static web pages that we are all familiar with. It’s the movement to dynamic and shareable content, as well as social networking.

So we’re talking about web pages that are no longer defined by the structure of the HTML that they’re coded with. We’re talking interactivity: flash. RSS feeds, audio clips, ‘Recommend Me’ buttons, and so on. The user is more involved. It’s to do with collaboration with your visitor; and they get a chance to comment on what you’re doing. People can subscribe to what you’re doing, and they can share your activity with others. And – don’t forget your podcasts!

So you can see that while Web 2.0 has a certain slipperiness about it, as a definition, there are broad trends: interactivity, simplicity, and sharing.

OK – but what does this mean to you and me who are have businesses online?

Well, I believe that Web 2.0 is really, really important for us. And here’s why.

It means that we suddenly have many, many more ways to connect with our customer. We can upload advertorial to YouTube, together with videos about our product or services.

We can invite people to share their experiences – not just old hat static testimonials, but video and audio.

And we need to take on board that the more our website is difficult to use, the less people that are willing to use it. So our sites and selling proposition have to be as simple as possible so as not to get in the way of people buying from us. Or, believe me, they will share their experience!

But wait – that sounds pretty negative. Let’s focus on how we can use Web 2.0 productively!

And this is how. Revisit your sales page. Check it out and see if it actively invites participation.

Invite your visitor to comment on your product. Get them to complete a quiz. Encourage them to blog. Ask them to forward the URL to friends. Point them to your YouTube video. Remind them that there is a Facebook group devoted to your service.

So you see that Web 2.0 can offer a raft of opportunities for you to extend your brand, and offer different avenues for customers to find you. Once you get started, you won’t look back!

My best to you.…

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Popular Trends in E-Commerce Websites

Popular Trends in E-Commerce Websites

The number of consumers approaching the online shopping mode is on an increasing trend. e-commerce websites have done remarkably well in the recent times, to innovative unique styles of the product display, methods to improve the headcount and flexible payment options. All online companies have tried to keep pace with the changed requirements and demands by innovative techniques.

Here are some popular e-commerce website trends that demonstrate the direction of online shopping and provide an insight into the strategies adopted by businesses to navigate the unfathomable sea of web-based retail industry.

Trend # 1: Touch based interface

The smartphones and tablets have entered the market with a rage and studies reveal that around 49% of the population tends to browse e-commerce stores through mobile devices. Hence, all leading online stores have changed their website design to adapt to all possible browsers, and provide different viewing options of desktop, mobile and tablet optimized site to the customers.

The user interface is designed to allow continuous tweaks, thereby adding value to the overall buying experience for the customers. Thus, the e-commerce websites displayed a prominent trend of merger of touch-based interface with tablet commerce and M-commerce to boost turnover.

Trend # 2: Mass customization

The reach of e-commerce is not limited to a specific country. It extends to the whole world and therefore, businesses have started tapping the world market to improve their turnover. This led to a trend of customizing the websites based on the location of the customer. People can expect to find the products and services that suit local trends and currencies. The shipping cost, availability status, shipping time and payment terms vary with the whereabouts of the customer.

Apart from this, websites also try to gauge the consumer preferences and display products based on their requirements.

Trend # 3: Social media networking

The social media has made its presence felt in the retail market also. The online retail companies started-off with social media marketing investing time, effort and money in optimizing their profiles and increasing the fan base. However, many businesses found this activity to be unproductive.

This year saw a trend of integration of social media into the e-commerce websites in order to offer a new experience of social shopping. Such websites allow the users to share their favorite products quickly with the click of a button. This combination has helped the online businesses to convert their fans into loyal customers and also have a major impact on their bottom line. The social media also allows the company to have access to real-time reviews and market demands, based on the like/follow details.

Trend # 4: Use of videos

The use of videos to attract customers is among the prominent e-commerce website trends of the year. The increased internet speed has helped to incorporate more video into the websites than in the past. Savvy retailers offer videos of multiple products, so that customers can choose their preferred product. For example, a business displays a video of a model …

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