Whatever you want your customers to do – buy your product, engage your services, make a donation to your charity – a well-designed website can help you achieve it. Conversion is the process of taking a visitor to your website through a process just like these.
Good SEO, on the other hand, can help at the beginning of the conversion process by attracting visitors to your site, and ensuring that they get relevant content once they’ve arrived. So how do you make your website conversion and SEO-friendly? Here are a few simple tips to get you started.
Keep your design simple
It’s tempting to design a website that ‘pops’, ‘whizzes’ and generally looks snazzy. Which is all very well. But before you reach for the nearest Flash developer, remember that ultimately, your visitors are looking for content, not design.
For SEO purposes too, a simple HTML website will generally run rings around its flashier counterparts.
Create a clear user journey
Customers hate obtaining to dig for the info they will need. If they cannot find what they are searching for within a couple of seconds, it’s unlikely they will stick around to trawl by way of …Read More