Cool Free Tools to Help You Sell Books

Cool Free Tools to Help You Sell Books

Whoever coined the phrase, “You get what you pay for” is not a writer. There are many free tools available on the Internet that can help you sell more books than you ever imagined. Below are some of my favorite free tools for writers.

Google Talk

Google talk is an instant messaging service with several interesting features. As a writer you must have a website. Isn’t it better to communicate with potential customers in real time over the Internet every time they have questions about your book? Now you can, it’s free! Google Talk has a nice feature called Google Chatback. Google Chatback allows visitors to your website to see if you are online and available to chat.

Every time I open the Google Talk program on my computer, my status automatically changes to “available”. Every time I close Google Talk on my computer, my status automatically changes to “not available”. Now, every visitor to my website can click on the box when I’m available and connect with me instantly. I will get a message on my screen through Google Talk notifying me that someone wants to talk to me through Google Chatback.

Almost immediately, I connected with web visitors who asked questions about my book. Often, the question is not about the book, but about the book’s problem. These questions are basically the gateway for future book purchases. At this point, I answer their questions and then offer web visitors a small coupon code – see the coupon code section in this chapter. At this time, they were very impressed that their question was answered by the author and they had a coupon code, so they would order the book. Google Chatback is an amazing way to be instantly available to any web visitor.

Issuu is a free and user-friendly website with several practical applications for writers. First, if you have all kinds of marketing material from brochures to catalogs to presentations, they can be uploaded to Issuu and viewed in full color in flip-book format. This is the best way to save on printing and shipping costs. Instead of printing and sending expensive marketing material, upload your marketing material to Issuu. Now readers can see your document in full color and turn the pages as if they were holding and turning the pages in their hands. Readers can even zoom in or out on certain pieces of marketing material.

After you upload marketing material to Issuu, you can create thumbnail views to put on your website. Visitors to your website can click on a small image of your marketing material and be taken to the full size version. I would recommend adding audio to your marketing material. You can read the text contained in marketing material or give a brief audio introduction about the marketing material they will read. This will give your marketing material a high-tech feel.

You might also want to use Issuu as an option to sell e-books. Issues gives you the ability to upload …

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Build a Website and Make Money - A Guide to Free and Inexpensive Website Tools

Build a Website and Make Money – A Guide to Free and Inexpensive Website Tools

The first question on people’s minds, besides ‘how to make money online’, is usually ‘how to make money on line’ AND ‘how to make a website’. People also wonder if making money online can be done with free website design sites, or, do they have to build a website using purchased software. Actually building a website can involve free website design and purchasing website design software. This article will explore both methods, and, hopefully give new folks a little more confidence if they are going to try to make money online.

My first experience with website building came from using Microsoft Publisher.

(If anyone reading this has Microsoft Office, Publisher should be bundled with the package). What I liked about using Publisher the most is that it is largely a drag and drop interface with sizable text boxes that can be placed anywhere on the web page. This makes Publisher very easy to use as far as web page design is concerned. Another feature is that Publisher comes with website templates, like many programs, so that you don’t have to start from scratch. What might make Publisher not so attractive to some is that some knowledge (and software) about FTP (File Transfer Protocol) is required for website creation. FTP is not difficult to master but is an additional step to building a website. Also required is a website host to store website files. Another problem with Publisher is that accessing the HTML (the underlying code that formats a website and how it looks) code is not easy and Publisher is also not as SEO friendly as other site design tools if your designing a website to make money on the internet. If you are looking for professional design power you might consider Adobe Dreamweaver, but beware – besides the expense of the program there will also be the task of learning Dreamweaver as well. Another possibility to make your own website would be to explore the free website building sites on the internet. Website building sites like  and  have free site building tools for simple designs, but also have pay packages for those needing more storage for text and video. I personally don’t care for the web design tools available at these free sites but that doesn’t mean that a person can’t build a good looking site and do it free.

The lines are getting very blurry nowadays between a blog site and a website. When I first looked into blogging I tried Google’s  and found it easy to set up a blog in a very short amount of time. After a while, however, I looked into building a website that would support the affiliate programs I wanted to join. That’s when I discovered WordPress. WordPress is a powerful blog/website building tool and, like , it is free. Unlike , WordPress has a lot of support in the way of Plug-ins (small HTML or PHP programs that are free, for the most part) and widgets that  doesn’t have. The disadvantage …

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What is Web 2.0 and is it Important For Your Web Business?

What is Web 2.0 and is it Important For Your Web Business?

Do you ever feel you’ve missed something but it’s too embarrassing to own up and admit you don’t know what it means? Me too. And a prime example is the phrase “Web 2.0”. I know it’s been around for a while, but I’m not even sure I could give a coherent answer if I was asked about “Web 1.0”!

Well, understanding Web 2.0 is really important for internet marketers, so if you are setting out building your online business, this informative article will explain everything you need to know about Web 2.0.

First – some kind of definition. Basically, Web 2.0 is a move away from, and beyond, static web pages that we are all familiar with. It’s the movement to dynamic and shareable content, as well as social networking.

So we’re talking about web pages that are no longer defined by the structure of the HTML that they’re coded with. We’re talking interactivity: flash. RSS feeds, audio clips, ‘Recommend Me’ buttons, and so on. The user is more involved. It’s to do with collaboration with your visitor; and they get a chance to comment on what you’re doing. People can subscribe to what you’re doing, and they can share your activity with others. And – don’t forget your podcasts!

So you can see that while Web 2.0 has a certain slipperiness about it, as a definition, there are broad trends: interactivity, simplicity, and sharing.

OK – but what does this mean to you and me who are have businesses online?

Well, I believe that Web 2.0 is really, really important for us. And here’s why.

It means that we suddenly have many, many more ways to connect with our customer. We can upload advertorial to YouTube, together with videos about our product or services.

We can invite people to share their experiences – not just old hat static testimonials, but video and audio.

And we need to take on board that the more our website is difficult to use, the less people that are willing to use it. So our sites and selling proposition have to be as simple as possible so as not to get in the way of people buying from us. Or, believe me, they will share their experience!

But wait – that sounds pretty negative. Let’s focus on how we can use Web 2.0 productively!

And this is how. Revisit your sales page. Check it out and see if it actively invites participation.

Invite your visitor to comment on your product. Get them to complete a quiz. Encourage them to blog. Ask them to forward the URL to friends. Point them to your YouTube video. Remind them that there is a Facebook group devoted to your service.

So you see that Web 2.0 can offer a raft of opportunities for you to extend your brand, and offer different avenues for customers to find you. Once you get started, you won’t look back!

My best to you.…

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Popular Trends in E-Commerce Websites

Popular Trends in E-Commerce Websites

The number of consumers approaching the online shopping mode is on an increasing trend. e-commerce websites have done remarkably well in the recent times, to innovative unique styles of the product display, methods to improve the headcount and flexible payment options. All online companies have tried to keep pace with the changed requirements and demands by innovative techniques.

Here are some popular e-commerce website trends that demonstrate the direction of online shopping and provide an insight into the strategies adopted by businesses to navigate the unfathomable sea of web-based retail industry.

Trend # 1: Touch based interface

The smartphones and tablets have entered the market with a rage and studies reveal that around 49% of the population tends to browse e-commerce stores through mobile devices. Hence, all leading online stores have changed their website design to adapt to all possible browsers, and provide different viewing options of desktop, mobile and tablet optimized site to the customers.

The user interface is designed to allow continuous tweaks, thereby adding value to the overall buying experience for the customers. Thus, the e-commerce websites displayed a prominent trend of merger of touch-based interface with tablet commerce and M-commerce to boost turnover.

Trend # 2: Mass customization

The reach of e-commerce is not limited to a specific country. It extends to the whole world and therefore, businesses have started tapping the world market to improve their turnover. This led to a trend of customizing the websites based on the location of the customer. People can expect to find the products and services that suit local trends and currencies. The shipping cost, availability status, shipping time and payment terms vary with the whereabouts of the customer.

Apart from this, websites also try to gauge the consumer preferences and display products based on their requirements.

Trend # 3: Social media networking

The social media has made its presence felt in the retail market also. The online retail companies started-off with social media marketing investing time, effort and money in optimizing their profiles and increasing the fan base. However, many businesses found this activity to be unproductive.

This year saw a trend of integration of social media into the e-commerce websites in order to offer a new experience of social shopping. Such websites allow the users to share their favorite products quickly with the click of a button. This combination has helped the online businesses to convert their fans into loyal customers and also have a major impact on their bottom line. The social media also allows the company to have access to real-time reviews and market demands, based on the like/follow details.

Trend # 4: Use of videos

The use of videos to attract customers is among the prominent e-commerce website trends of the year. The increased internet speed has helped to incorporate more video into the websites than in the past. Savvy retailers offer videos of multiple products, so that customers can choose their preferred product. For example, a business displays a video of a model …

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Why Should I Outsource Web Coding?

Why Should I Outsource Web Coding?

Being a freelancer these days has become incredibly popular: you get to be your own boss, you manage your hours, you control everything that needs to be done and what not. Why should a web designer should consider delegating tasks to others?

The answer is pretty easy: to grow!

There is an old saying that goes: if you try to control everything, you are not controlling anything; it is true.

Freelance web designers now have the option to focus on creating, designing and learning more than they used to with PSD to HTML services, an entire business that will take your web design and code it for you.

This will allow freelance web designers actually make more money, since these PSD to HTML services are quite inexpensive and definitely reliable. Thousands of web design companies are actually outsourcing these services more and more everyday, why small entrepreneurs shouldn’t take advantage of the same opportunity?

Although there are quite a few companies out there that can provide these services, it is quite easy to spot serious companies from bogus ones: if they are extremely expensive they are just trying to make up for the money they don’t make, if they are extremely cheap you will probably get cheap coding as well.

When you get to one of these companies websites, check their portfolio, ask questions and soon you will see if you are dealing with professionals.

Outsourcing PSD to HTML services is definitely a clever move to make your business grow.…

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