Whoever coined the phrase, “You get what you pay for” is not a writer. There are many free tools available on the Internet that can help you sell more books than you ever imagined. Below are some of my favorite free tools for writers.
Google talk is an instant messaging service with several interesting features. As a writer you must have a website. Isn’t it better to communicate with potential customers in real time over the Internet every time they have questions about your book? Now you can, it’s free! Google Talk has a nice feature called Google Chatback. Google Chatback allows visitors to your website to see if you are online and available to chat.
Every time I open the Google Talk program on my computer, my status automatically changes to “available”. Every time I close Google Talk on my computer, my status automatically changes to “not available”. Now, every visitor to my website can click on the box when I’m available and connect with me instantly. I will get a message on my screen through Google Talk notifying me that someone wants to talk to me through Google Chatback.
Almost immediately, I connected with web visitors who asked questions about my book. Often, the question is not about the book, but about the book’s problem. These questions are basically the gateway for future book purchases. At this point, I answer their questions and then offer web visitors a small coupon code – see the coupon code section in this chapter. At this time, they were very impressed that their question was answered by the author and they had a coupon code, so they would order the book. Google Chatback is an amazing way to be instantly available to any web visitor.
Issuu is a free and user-friendly website with several practical applications for writers. First, if you have all kinds of marketing material from brochures to catalogs to presentations, they can be uploaded to Issuu and viewed in full color in flip-book format. This is the best way to save on printing and shipping costs. Instead of printing and sending expensive marketing material, upload your marketing material to Issuu. Now readers can see your document in full color and turn the pages as if they were holding and turning the pages in their hands. Readers can even zoom in or out on certain pieces of marketing material.
After you upload marketing material to Issuu, you can create thumbnail views to put on your website. Visitors to your website can click on a small image of your marketing material and be taken to the full size version. I would recommend adding audio to your marketing material. You can read the text contained in marketing material or give a brief audio introduction about the marketing material they will read. This will give your marketing material a high-tech feel.
You might also want to use Issuu as an option to sell e-books. Issues gives you the ability to upload …Read More