What is Web 2.0 and is it Important For Your Web Business?

What is Web 2.0 and is it Important For Your Web Business?

Do you ever feel you’ve missed something but it’s too embarrassing to own up and admit you don’t know what it means? Me too. And a prime example is the phrase “Web 2.0”. I know it’s been around for a while, but I’m not even sure I could give a coherent answer if I was asked about “Web 1.0”!

Well, understanding Web 2.0 is really important for internet marketers, so if you are setting out building your online business, this informative article will explain everything you need to know about Web 2.0.

First – some kind of definition. Basically, Web 2.0 is a move away from, and beyond, static web pages that we are all familiar with. It’s the movement to dynamic and shareable content, as well as social networking.

So we’re talking about web pages that are no longer defined by the structure of the HTML that they’re coded with. We’re talking interactivity: flash. RSS feeds, audio clips, ‘Recommend Me’ buttons, and so on. The user is more involved. It’s to do with collaboration with your visitor; and they get a chance to comment on what you’re doing. People can subscribe to what you’re doing, and they can share your activity with others. And – don’t forget your podcasts!

So you can see that while Web 2.0 has a certain slipperiness about it, as a definition, there are broad trends: interactivity, simplicity, and sharing.

OK – but what does this mean to you and me who are have businesses …

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